Towards a digital and cultural transformation Towards a digital and cultural transformation

Organizational change starts with the habits that are developed on a daily basis, along with self-care.

 Medical Advisor Sandra Yanira Ocampo – National Manager of Human Resources
Coomeva Private Healthcare

 Currently, companies are navigating the panorama of the “Industrial Revolution 4.0” and pursuing a digital transformation that, on occasion, is reduced only to technology. This leaves organizational culture out, which also needs to be reformed in order to prevent confusing situations and negative impacts such as employee anxiety resulting from a lack of ability to undertake the expected changes. When culture is not considered to be the center of the organization and what levers the desired digital transformation, work absenteeism increases along with demotivation and talent abandonment.

Some statistics indicate that 50% of the responsibility for changes in the company are due to technology. But the other half is distributed in culture and process modification. It is important for leaders to encourage good habits, because it is essential in guiding employees to break detrimental practices. This also leads to an understanding of why transformation has a positive impact on their lives, and also relates to a type of stress that is beneficial and promotes action.

This stress (positive stress) has to do with the ability to adapt to circumstances and a drive to achieve goals. This type of response does not impact health negatively and therefore does not cause feelings of being overwhelmed or frustrated or physical ailments (such as gastritis and migraines). Changing the way someone reacts to situations that cause stress contributes to changing behavior, promoting self-care, and finally, impacting teamwork and the organization’s evolution.